I have lurked on here for over a year and I saw Tracy's airplane
at OshKosh last summer. When I saw the butchery on his RV4 cowl
I thought it must be real hard to cool a Mazda. I am not sure I want
to get into all that so I am sitting on the fence. From a business
point of view Tracy is sending a negative message. No telling how
many gear boxes and fuel injection systems he would have sold if
the cowl was more conventional looking.

Charles Wright

Charles, I cannot agree with you more. I spent quite a few years doing engineering support for marketing. I learned that image is everything, "fake it till you make it" etc. People must know "all is well". If you are the guru and you have a product to offer, it must be presented in a way that inspires confidence in your potential customer. I realise this is Experimental Aviation but it is also business.
I am not faulting Tracy, sometimes you just have to make do and the small scale entrepreneur is time & resource limited. This is one part of the magic of the net. Customers surfing the net have no idea of the scale of your business. When they seek you out at a show it is then that expectations and reality meet.
...Chrissi

 
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