To the American consumer, perception is reality.  Ask the typical
consumer about diesel engines.  They will say: Olds diesel, 1985.
They think development stopped then.  Most auto mfgs. have opted for
hybrids in the US because they have a better "image" than diesels and
they don't want to spend the time or dollars to change public opinion.
Sad state of affairs.
jd


Another sad factor is the oil refineries in the U.S. are OLD and modern european technology is better suited to producing a larger percentage of diesel fuel to gasoline. Until we can grow a fuel substitute, we will be importing more diesel fuel too.

john  hedblom

Diesel is great in trucks, tractors, locomotives and ships.

Paul Lamar