Mazda’s i-ACTIV AWD^® takes on the ultimate challenge: our first-ever Ice Academy.

Even in the polarizing ice-capped mountains of Crested Butte, Colorado, each Mazda is built so that the driver can feel the intensity of the road. This undeniable connection between man and machine is what the Japanese call Jinba Ittai, or “horse and rider as one.” This sensation is even experienced in low-grip surfaces like snow, thanks to Mazda’s available predictive i-ACTIV AWD^® all-wheel-drive technology. To showcase the next-gen system, Mazda created the ultimate challenge: the first-ever Ice Academy—a real-world competition with other top brands. Read about it here.

Mazda RT24-P: a new era
of Mazda Motorsports.

In a world where many race cars can resemble ugly beasts, Mazda takes a different approach. Our belief is that in addition to being fast and incredibly high-performance, a race car should be beautifully designed. You can see this philosophy realized with the unveiling of our new Mazda RT24-P prototype race car. Introduced at the Los Angeles Auto Show last December, the race car is not only a 200-mph rocket on wheels, but also a testament to KODO: “Soul of Motion” design inspired by the muscular beauty of a wild animal the moment before it leaps into action. Get ready for what could be the most exciting season of motorsports yet.

The ultimate Mazda fan receives
the first Mazda MX-5 Miata RF
Launch Edition.

In 2001, David Putter bought a new Special Edition Mazda MX-5 Miata in British Racing Green—and he’s never looked back. Fifteen Mazdas later (yes, you read that right), David was recently one of a select number of VIP owners invited to reserve a limited Launch Edition of our All-New 2017 Mazda MX-5 Miata RF. Asked to be a special guest at the 2016 Los Angeles Auto Show, he received the keys to his new MX-5 RF onstage from CEO Masahiro Moro of Mazda North American Operations during a live press conference. Read the full story here.

Driving matters most when you’re driving for good.

The Mazda Drive for Good^® Event is our most important annual program. Each year, for every test drive taken during the November-December holiday season, we pledge one volunteer hour to local community charities. And we donate $150 to a national charity for every car leased or purchased. This year, we donated 67,521 volunteer hours of service—and we're not stopping yet. Take a closer look at how Mazda's Drive for Good program helps those in need.